What Is Amazon A+ Content? Guidelines, Examples, Strategies

In the bustling eCommerce arena, grabbing the attention of potential customers is essential for businesses looking to thrive. You need to be smart and quick to rise to the top of such a crowded market.

Fortunately, Amazon A+ Content offers a game-changing solution. Think of it as your secret weapon for creating standout product pages that inform and captivate buyers.

Take a look at electronics brand Sony as an example. With Premium A+ Content, they can add high-quality images and videos as well as well-written text to their Amazon product pages to highlight product features and answer customer queries. They see it as crucial for better reviews, fewer returns, and higher sales across their product range.

Are you ready to stand out on Amazon? Check this infographic to learn how to create A+ Content on Amazon and how to maximize it to drive sales and expand your market.

What is Amazon A+ Content?

Amazon A+ Content is a content creation and management tool that allows sellers to personalize product descriptions beyond the platform’s standard limitations. In addition to text placements, you can add lifestyle photos, comparison charts, and other engaging components to convey your brand story and fully describe your product.

It’s similar to creating a detailed landing page for your products so your customers can make more informed purchasing decisions.

Additionally, it has an A/B testing feature that lets you see which Amazon A+ content design resonates more with your customers. You can compare different versions to determine which attracts customers more and entices them to purchase.

6 Benefits of Amazon A+ Content

Selling on Amazon entails more than just providing basic product descriptions. Discover why using Amazon A+ Content is essential for optimizing your listings and driving sales.

1. Improved visual appeal

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Your customers can only learn so much from your eCommerce photos on Amazon. With Amazon A+ Content, you can use high-quality lifestyle images, videos, and graphics to enhance your product listing’s visual appeal.

Presenting your offerings in an aesthetically pleasing manner means creating a positive first impression and enticing customers to purchase. Ultimately, this improved visual presentation sets your products apart from competitors and enhances the overall shopping experience for customers.

2. Enhanced product information

When consumers find insufficient product information, they may abandon their carts and turn to your competitors. They may even have a negative impression of your brand.

Amazon A+ Content lets you provide comprehensive information about your products, exceeding the basic descriptions in standard listings. This additional content allows you to highlight key features, specifications, and benefits, addressing common customer questions and concerns.

Offering detailed product information boosts customer confidence and can alleviate doubts.

3. Increased customer trust

A 2022 study found that 60% of customers value trustworthiness and transparency the most in a brand. That said, it’s more important than ever to provide detailed product descriptions for your Amazon listings.

Amazon A+ Content enables you to showcase products professionally and polished, demonstrating your commitment to quality and customer satisfaction.

Providing transparent and detailed product information reassures customers about their purchase decisions, fostering reliability and building stronger relationships, which can lead to repeat business in the long run.

4. Boosted conversion rates

Amazon A+ Content is designed to boost conversions by combining visually appealing content with comprehensive product information. This approach creates a compelling shopping experience that encourages customers to take action.

By addressing common pain points and objections through detailed descriptions and visuals, you remove barriers to purchase and streamline the decision-making process. This strategy helps convert more browsing shoppers into satisfied buyers.

For example, according to a study by Amazon, Sony Electronics has utilized Premium A+ Content for every product sold on Amazon. Jennifer Conley, Channel Marketing Manager at Sony Electronics, notes that this approach "helps with sales and decreases returns," and is "the best way to showcase a product’s features and benefits, answer customer questions, and get them really excited about the product."

5. Competitive edge in search results

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Every eCommerce brand dreams of ranking high on search results. After all, many people are only interested in the first few results they see, with chances of exploring the next search pages slimming as they scroll down. Hence, you must prioritize your Amazon ranking to gain customers.

Amazon A+ Content is a valuable tool in achieving this goal. It offers more space for keywords and images, including rich text, which is essential for search engine optimization and click-through rates. Enhanced content makes your Amazon product pages stand out.

6. Cross-selling opportunities

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Let’s say you run a smart home appliances brand that mainly sells vacuum cleaners. With Amazon A+ Content, you can showcase complementary products or accessories alongside your main offerings.

Consider featuring accessories like replacement filters, brush attachments, and storage solutions in the A+ Content modules. This enables your customers to see all essential components that improve their cleaning experience, potentially leading to additional purchases.

You can also use comparison charts to contrast between two vacuum models, further aiding your customers in making informed purchasing decisions. These cross-selling tactics can raise your average order value and improve the overall shopping experience for customers.

Amazon A+ Content Guidelines

Eligibility Requirements for Amazon A+ Content

To enjoy Amazon A+ Content’s features, you must meet the following qualifications:

• Registration in Amazon’s Brand Registry program
• Must belong in all categories except for Books, Music, and DVD
• Compliance with Amazon's content policies and guidelines

Other Amazon A+ Content Guidelines to Note

Once you meet the requirements above, it’s crucial to take note of the Amazon A+ content guidelines below:

What is Premium A+ Content?

Premium Amazon A+ Content is a more comprehensive version of the standard A+ Content, offering additional modules and features to enhance product listings on the platform.

You may wonder: do you need the premium version of A+ Content since it offers more features? It depends on your current resources and goals. Here are some key differences you should take note of.

What are the Features of Premium Amazon A+ Content?

The features of Amazon’s premium A+ content typically include:

• Enhanced product descriptions
• High-quality images
• Engaging videos
• Comparison charts
• Customer testimonials

These elements work together to provide a more interactive and informative shopping experience for potential customers, ultimately leading to increased sales and conversions.

Amazon A+ Content vs Premium Amazon A+ Content: How are they Different?

When it comes to enhancing your product listings on Amazon, A+ Content and Premium A+ Content are powerful tools to boost engagement and conversions. While both options allow brands to create visually rich and informative product detail pages, they differ in features, costs, and eligibility criteria. Understanding these differences can help you choose the best option for your business needs. Below is a detailed comparison to help you decide:

What does Amazon A+ Content Look Like?

Amazon A+ Content enhances the standard product description by incorporating visually appealing and informative elements such as high-quality images, comparison charts, product benefits, and lifestyle imagery. It typically features modular layouts that include various module options, allowing brands to showcase their products more creatively and compellingly.

For example, a product page with A+ Content may include:

• Customizable Modules: Text paired with images or video, designed to explain product features in detail.
• Comparison Chart Module: Side-by-side comparisons of similar products in a brand's catalog.
• Enhanced Text Descriptions: Highlighting key product benefits with bold headings and concise explanations.
• Lifestyle Imagery: Photos showing the product in use, helping customers visualize its application in their lives.

A+ Content creates a professional, polished look for listings, helping to build trust and improve customer experience.

Where does Amazon A+ Content Appear? 

Amazon A+ Content appears on the product detail pages of eligible listings. Specifically, it is displayed:

1. Below the Product Description

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A+ Content replaces the standard text description with a visually rich and modular design. This prime placement ensures that A+ Content catches the attention of shoppers as they browse, providing valuable information to influence purchasing decisions.

2. On the Amazon Mobile App

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A+ Content is optimized for mobile devices, ensuring a seamless shopping experience regardless of the platform.

3. Within the Product Information Section

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Enhanced images, text, comparison tables and features may appear as part of the product’s details, making it easier for customers to learn about the product.

How to Create Amazon A+ Content? Step-by-Step Guide

Step 1: Access the A+ Content Manager

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Log in to your Seller Central or Vendor Central account and navigate to the Advertising tab. Then select the A+ Content Manager option.

Step 2: Start a New Project

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In the A+ Content Manager section click on ‘Start creating A+ content’.

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After this, choose the type of content you want to create (Basic A+ Content or a brand story).

Step 3: Select a Template

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Pick from Amazon’s predefined templates or build a custom layout using modular blocks.

Step 4: Add Content Elements

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After this add the content elements. These include:

• Images: Upload high-quality, optimized images to showcase your product.
• Text: Write clear, benefit-focused descriptions. Use headings, bullet points, and concise sentences.
• Comparison Charts: Highlight product advantages or compare related products.
• Lifestyle Visuals: Show your product in real-world scenarios to connect with customers.

Step 5: Review and Submit for Approval

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Before submitting your A+ Content, make sure to preview it to ensure it aligns with Amazon’s content guidelines. Double-check for grammar, formatting, and accuracy to ensure the content is error-free. 

After reviewing, submit your A+ Content for Amazon’s approval, which typically takes 7-14 business days. Once approved, the content will automatically appear on the product detail page of the linked ASINs.

12 Strategies for Optimizing Amazon A+ Content

It’s not enough to just put images and text together to describe products. Here are some tips on how to create A+ content on Amazon that can drive sales and convert customers.

1. Craft a compelling brand story

What does your brand stand for? What’s your mission and vision? Amazon A+ content is a great way to show what your business is all about. You can write a cohesive narrative that can create a memorable impression among customers and differentiate yourself from other brands.

2. Optimize images for impact

Sometimes, a product propped against a white background is not enough to convince customers, especially visual learners.

Hence, select high-quality, visually appealing images that effectively showcase your products' features and benefits. Use clear, well-lit, and properly formatted images to grab attention and encourage customers to explore further.

3. Strategically place text modules

Large blocks of text can be visually overwhelming. It's even worse if you place them where they shouldn't be. For this reason, remember to organize text in a logical flow to guide customers through the information.

For example, you can outline product features and benefits just below the head banner. If you’re using Amazon Premium A+ Content, you can use interactive hotspots to describe specific parts of your product.

4. Be consistent across product listings

Consistent branding should extend beyond your product packaging to your Amazon listings. This practice instills trust and confidence in customers while reinforcing your brand identity.

Suppose you own a skincare brand and mainly sell a facial cleanser, a moisturizer, and a sunscreen. One way you can be consistent is by reinforcing your commitment to natural ingredients and skincare expertise in the product descriptions. You can also incorporate your logo and brand colors in your A+ Content images.

5. Optimize for SEO

As a seller on Amazon, you’d want to appear at the top of search results to reach customers easily. Remember to incorporate relevant keywords, phrases, and search terms into your A+ Content to improve your discoverability and search engine rankings.

Don’t forget to optimize your product titles, descriptions, and bullet points to align with common search queries. If you find this task too technical, consider hiring an Amazon SEO expert to save time and effort.

6. Test and analyze performance

Using Amazon A+ Content doesn’t end with using interactive modules to engage customers. It’s critical to continuously monitor and analyze the performance of your A+ Content using Amazon's analytics tools.

Conduct A/B tests to compare different content variations and identify what resonates best with your target audience. To guarantee that your content strategy is as effective as possible, use data-driven insights to refine and enhance it.

7. Optimize for Mobile

When creating Amazon A+ Content, it's crucial to optimize for mobile devices. With a large percentage of shoppers browsing and making purchases on their smartphones, ensuring that your content is mobile-friendly is key to driving conversions. Make sure that your images, text, and layout are all easily accessible and visually appealing on smaller screens. By making your A+ Content mobile-friendly, you can reach a wider audience and improve the overall shopping experience for your customers.

8. Highlight Key Features and Benefits

Highlighting key features and benefits is essential when creating Amazon A+ brand content. By showcasing the unique selling points of a product and emphasizing the advantages it offers to customers, sellers can effectively communicate why their product stands out from the competition. 

This helps to build trust with potential buyers, and increases the likelihood of making a sale. It is important to carefully select and present the most compelling features and benefits to capture the attention of shoppers and convince them to make a purchase.

9. Answer Common Questions

It is important to address common questions that potential customers may have about the product. By anticipating and answering these questions in the product description, you can provide valuable information that helps customers make informed purchasing decisions. 

This can include details about product features, specifications, usage instructions, and more. By proactively addressing common questions, you can help build trust with customers and increase the likelihood of conversion.

10. Add Social Proof

One important element to include in your Amazon A+ Content is social proof. Social proof can come in the form of positive reviews, testimonials, ratings, and endorsements from influencers or industry experts. By including social proof in your A+ Content, you can build trust and get the attention of potential buyers and show them that your product is worth purchasing. 

Additionally, social proof can help highlight the benefits and features of your product in a more authentic and convincing way. Don't forget to leverage social proof in your A+ Content to maximize its effectiveness and drive more conversions.

11. Abide by Amazon’s Guidelines

Follow Amazon's guidelines to ensure your A+ content meets their requirements and standards. By adhering to their best practices and rules, you can avoid any potential issues or rejections that may arise from not following their instructions. Remember to carefully review the guidelines before creating your A+ content to ensure compliance and maximize the effectiveness of your product listings on Amazon.

12. Localize for Global Markets

Localizing your content for different markets can help improve your reach and appeal to a wider range of customers. By adapting your content to suit the cultural norms, language preferences, and shopping habits of various regions, you can create a more personalized and engaging experience for international shoppers. 

Consider translating your A+ Content into multiple languages, adjusting imagery to reflect diverse demographics, and highlighting features that are especially relevant to specific markets. By localizing your content, you can enhance the overall shopping experience for customers around the world.

How to Test If Your A+ Content Is Working: 6 Most Effective Ways?

Creating A+ Content is only the first step. Testing its effectiveness ensures you’re maximizing its potential to boost sales and engagement. Here are six proven methods to evaluate its impact:

• Monitor Conversion Rates

• Track the before-and-after conversion rates on your product pages. A rise in conversions often indicates that the A+ Content is effectively influencing purchasing decisions.

• Leverage Amazon's ‘Manage Your Experiments’ Beta Tool

• Use this tool to perform split tests on your A+ Content. Test different layouts, images, or text to identify what resonates most with customers.

• Analyze Engagement Metrics

• Check metrics such as time spent on the page, click-through rates, and bounce rates. Higher engagement often signifies that your A+ Content is capturing and holding customer attention.

• A/B Testing

• Run your own A/B tests by rotating different versions of A+ Content for the same product. Analyze which version drives higher sales and engagement.

• Review Customer Feedback and Ratings

• Monitor product reviews and Q&A sections for mentions of the information presented in your A+ Content. Positive feedback about the clarity or usefulness of details can validate your approach.

• Track Sales Performance

• Measure changes in overall sales volume and repeat purchases after implementing A+ Content. If these numbers increase, it’s a strong indicator that your content is driving results.

By consistently testing and optimizing, you can ensure your A+ Content remains a powerful tool for enhancing customer experience and boosting conversions.

Amazon A+ Content Examples

There are many ways to optimize your product descriptions. You can take inspiration from these A+ Content Amazon examples.

1. Product banners

Source: Rowood

Every product description needs an enticing introduction. In Amazon A+ Content, a banner can serve this purpose by visually highlighting your product and its uses.

For instance, Rowood prefaced its DIY book nook kit with a carousel-style banner, showing the product's appearance and potential home display options.

2. “What’s in the Box” sections

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This section details what customers will receive with their purchase, effectively managing their expectations.

For example, Amazfit has a section for its Band 5 fitness tracker that outlines the box contents—the watch, charger, and user manual. This short list provides customers with a clear idea of what to expect, ensuring transparency.

3. In-store clickable links

Source: Mimoglad

Your Amazon A+ Content has clickable links that let customers go straight to related products or pages within your Amazon store, making buying easier for them.

Mimogland effectively utilizes this feature in its product banners, enabling customers to click on smaller boxes in the carousel slides, which then direct them to separate product pages.

4. Product carousels

Source: JBL

This section allows you to show multiple products in a rotating format, making it convenient for customers to conveniently explore various options within the same category.

JBL’s product description for the JBL Tune 510BT headphones features other headphones and earphones customers can look into. It’s a great way to give them options while exploring the same brand.

5. 360-degree product views

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One drawback of online shopping is that you can't inspect a product from top to bottom. Amazon addresses this with 360-degree views, allowing customers to see your offerings from all angles and creating a more immersive shopping experience.

Sony opted for this feature for its WH-CH520 wireless headphones’ product page. This way, customers can see what the ear muffs actually look like and how wide the actual product is.

6. Comparison tables

Source: Tineco

This section presents a side-by-side comparison of products, helping customers make more informed purchasing decisions.

Smart home appliances brand Tineco, for example, included a table in their product description to compare the Pure ONE S11 to other vacuum cleaners. It gives customers a single view of their prices, suction power, running time, and other features.

Stand Out on Amazon with BeBold Digital!

At beBold Digital, we specialize in crafting professional, eye-catching visuals that elevate your Amazon presence. From stunning product images to engaging A+ Content and dynamic Brand Storefronts, we provide creative solutions that set your brand apart.

Our expert designers focus on making your products not only look attractive but also highly functional—helping you communicate value and connect with your audience. With our designs, your listings will capture attention, inspire trust, and drive conversions.

Let BeBold Digital transform your Amazon experience and help your brand leave a lasting impression. Contact us today!

Win on Amazon Today

Amazon and its A+ Content play pivotal roles in maximizing product visibility and driving sales on the platform. With the platform’s expansive reach and A+ Content's ability to enhance product presentation, you can showcase your offerings and increase sales more effectively.

As an Amazon agency, we at BeBOLD Digital specialize in optimizing Amazon pages to ensure your products stand out and attract customers. Maximize your Amazon presence and boost your sales by contacting us today. Let’s set up your Amazon page for success!

Frequently Asked Questions 

1. How much does Amazon A+ Content cost?

Amazon A+ Content is free for sellers enrolled in Amazon's Brand Registry. To access Premium A+ Content features, you must publish an A+ brand story on the ASIN catalog and have a minimum of 15 A+ content approvals within the past 12 months.

2. Does Amazon A+ Content really help improve sales?

Yes, Amazon A+ Content can significantly improve sales by providing your shoppers with enhanced product information and visuals. It helps build trust, highlight product features, and differentiate your brand from competitors.

3. How to add A+ Content to Amazon KDP?

To add A+ Content to Amazon KDP, you will need to follow a few simple steps outlined by Amazon. First, log in to your KDP account and navigate to the bookshelf. Select the book you want to add A+ Content to and click on the "Edit eBook Content" button. From there, you can add images, text, and other multimedia elements to enhance your book's description and engage potential readers. Follow Amazon's guidelines for A+ Content to ensure your listing is compliant and effective.

4. How long does it take to get A+ Content approved on Amazon?

Approval can take hours or weeks, depending on your A+ Content. You can check your Seller Central account to learn the status of your content. Keep in mind that Amazon may reject your A+ Content if it doesn’t follow the platform’s policies.

5. Does A+ Content replace product descriptions on Amazon? 

No, Amazon A+ Content enhances your product descriptions but doesn’t replace them. Instead of using plain descriptive text, the tool allows brand owners to showcase enhanced brand content with larger images, videos, and interactive elements. These components help customers view your products better before buying.

Ready to make your brand shine on Amazon? Partner with beBold Digital today and take your product listings to the next level. Book a call with us today!