Amazon Editorial Recommendations Unrevealed: Complete Guide

Looking for a solid way to boost your brand’s visibility? Amazon Editorial Recommendations is a powerful tool that can help you to drive sales. These curated product endorsements appear prominently on search result pages under the "Editorial Recommendations" section, written by trusted publishers and experts. 

Featuring your product in this space can significantly enhance credibility and attract potential buyers. By understanding how these recommendations work and how to optimize your listings to qualify, you can increase your chances of being featured. 

This blog will walk you through leveraging Amazon Editorial Recommendations to grow your brand and maximize sales opportunities.

What Are Amazon Editorial Recommendations and How Do They Impact Your Business?

Amazon Editorial Recommendations are product recommendations posted on the first page of search results on Amazon, making them highly valuable to sellers trying to maximize their front-page visibility and sales. The purpose of these recommendations is to enhance the shopping experience and streamline the decision-making process.

Amazon Editorial Recommendations can be found under the following tabs: 

• Most Wished For
• Most Gifted
• Top Sellers. 

These recommendations are displayed in a different format from Amazon's traditional sponsored ads and can be featured on the search page. They appear as a grid on the left side of the screen and do not include pricing or star ratings.

These recommendations section can significantly impact your business by enhancing product visibility, credibility, and sales. Third-party experts write these recommendations and appear prominently in search results, giving your product an edge over competitors.

Products featured in this section are more likely to gain customer trust as they come with an endorsement from reputable publishers. This increased visibility can lead to higher click-through rates, more sales, and improved rankings on Amazon, ultimately driving long-term business growth.

What do Amazon Editorial Recommendations look like?

I searched Amazon for "best tea tree shampoo" and scrolled down to the 5th row of products to see the Editorial Recommendation.

1. Sponsored Brand Ad
2. Sponsored Product Ads
3. Organic Results
4. Sponsored Brand Video
5. Editorial Recommendation

What are the Benefits of Amazon Editorial Recommendations to brands?

Amazon Editorial Recommendations give brands an incredible opportunity to gain exposure and credibility through curated lists of products highlighted by Amazon's editorial team. Being featured in these recommendations increases visibility, brand awareness, trust, and the likelihood of sales, ultimately helping brands stand out in a crowded marketplace. Let's discuss all the benefits!

1. Enhance Product Visibility to Stand Out in a Competitive Market

Editorial Recommendations position your products in front of an audience actively seeking high-quality options, helping you break through the noise of countless similar items. With Amazon's trusted endorsement, your products gain instant credibility, significantly elevating your visibility and attracting more potential customers.

2. Drive Sales Growth with Proven Strategies

When your products are highlighted in Amazon's editorial recommendations, you tap into proven strategies that lead to higher conversion rates. These lists are often based on factors such as customer reviews, popularity, and relevance, which can ultimately boost sales by reaching a ready-to-buy audience.

3. Build Strong Brand Authority and Trust

Being featured in an editorial recommendation adds an element of trust and authority to your brand. Consumers are more likely to purchase from brands that have been vetted and endorsed by a respected platform like Amazon, strengthening your reputation and fostering long-term customer loyalty.

4. Simplify the Search Process for Better User Experience

Editorial recommendations streamline the shopping process by presenting customers with handpicked, high-quality products, including specific recommendations that reduce the need for endless searching. This improved user experience benefits the customer and enhances the likelihood of your product being chosen over others.

5. Expand Your Market Presence and Increase Share of Voice

Being featured in editorial picks helps you gain exposure in new markets and niche categories, expanding your reach. With more eyes on your product, you increase your share of voice on Amazon, allowing you to compete more effectively in a crowded marketplace.

6. Maximize the Impact of Your PPC Campaigns for Higher ROI

Products featured in editorial recommendations benefit from increased organic traffic, which can complement and amplify the results of your Pay-Per-Click (PPC) campaigns. The synergy between organic visibility and paid ads can drive a higher return on investment as both efforts work together to increase brand presence and sales.

7. Protect Your Brand Reputation by Combating Fake Reviews

Editorial recommendations help safeguard your brand's reputation by focusing on high-quality, genuine products rather than relying on potentially manipulated reviews. With Amazon's editorial team vetting the selections, customers are more confident in their purchase decisions, reducing the impact of fake or misleading reviews.

8. Optimize Amazon SEO for Greater Visibility and Sales

Being featured in Amazon's editorial recommendations can substantially boost your Amazon SEO. This increased visibility can improve your search rankings and drive more organic traffic, ultimately leading to higher sales and long-term success on the platform thanks to a higher organic ranking.

In addition to this, Amazon Editorial Recommendations allow brands to leverage Amazon's expertise and experience to optimize, enrich, and promote product content on the Amazon platform. By considering factors like time of day and leveraging the power of machine-learning models built with billions of data points, Amazon Editorial Recommendations enable brands to deliver personalized, on-brand recommendations that help increase engagement and drive sales.

Note that Amazon is the world's largest product search engine, with over 2 billion monthly searches. Your Amazon Editorial Recommendations are featured on Amazon's most visited pages and products. These include:

1. The Amazon home page
2. Product detail pages
3. Category landing pages
4. Search results pages
5. Amazon's mobile app

Qualifications for Amazon Editorial Recommendations

As mentioned earlier, Editorial Recommendations is an Amazon marketing service that boosts the visibility of a product category for a certain period by featuring it on the Amazon homepage, in promotional emails, and on category pages, such as a specific editorial recommendation.

There are many requirements a seller must meet to qualify for Editorial Recommendations. The qualifications are as follows:

• 100 existing product reviews
• A product rating of at least 4-stars
• Sufficient inventory to handle high demand
• High performance on some keywords
• No relation to religion, sex, or drugs
• No medical claims

How Do I Get My Products Featured In Amazon Editorial Recommendations?

Want your products featured in Amazon's Editorial Recommendations? Getting your products featured is like earning a prestigious stamp of approval that instantly boosts your brand's credibility. 

Here's how to increase your chances:

• Ensure high product quality and positive reviews: Amazon favors products with excellent customer feedback and strong ratings.
• Optimize your product listings: Use detailed descriptions, high-quality images, and relevant keywords to make your listings more discoverable.
• Leverage Amazon's Brand Registry: This enhances your visibility and establishes credibility.
• Track sales performance: Products with a proven sales history and consistent demand are more likely to catch Amazon's editorial team's eye.
• Align with trends: Showcase how your product meets seasonal needs or popular categories.
• Provide strong customer service: A track record of excellent customer support builds trust and improves your chances of selection.

What Are the Requirements for Amazon Editorial Recommendations?

To be considered for Amazon Editorial Recommendations, your products must meet several key requirements:

• High Product Quality: Your products should consistently receive positive reviews and maintain strong ratings to ensure credibility.
• Strong Sales History: Products with a proven track record of sales and customer demand are more likely to be selected.
• Optimized Listings: Clear, detailed product descriptions, high-quality images, and relevant keywords improve your product's chances of being featured.
• Brand Reputation: Maintaining a solid reputation through excellent customer service and minimal issues with returns or complaints is essential.
• Relevance: Your product should align with current trends, seasonal needs, or specific customer interests.
• Amazon Brand Registry: Being enrolled in the Brand Registry gives your product a higher chance of being recognized for its authenticity and quality.

Should I pay for an Amazon Editorial Recommendation?

Amazon Editorial Recommendations are a great way to get your product in front of customers, in many cases, customers who might not have seen the product otherwise. You might be wondering if it's the best indicator of whether it's worth the money to pay for an editorial recommendation.

Let's do some back-of-the-napkin math:

The upfront fee is to get the products into the system. Once in the system, they're in there for as long as your contract is valid, meaning that all new recommendations that you're placed in will come at no cost to you. Additionally, if you happen to not get into a recommendation, there will be no charge.

Here's how it works:

1. The Editorial team compiles a list of product recommendations for customers based on their interests and purchases
2. The Editorial team goes through and tags products into these recommendations (both paid and unpaid)
3. Once these recommendations go live on Amazon, any order that comes from an Editorial Recommendation program will trigger a small fee from your account

The goal of the program is to help move your product from the sales page into the customer's hands while also providing them with other purchasing options that they may appreciate. And if it's done right, the program will help you sell more units

How much does it cost? 

Editorial Recommendation pricing has three pieces – an initial upfront fee, A percentage of directly attributable revenue, and a monthly maintenance fee. The pricing varies on the number of ASINs, with breakpoints at 10, 50, and 100+ products. 

First, The upfront fee is to get the products into the system. Once in the system, they're in there for as long as your contract is valid, meaning that all new recommendations that you're placed in will come at no cost to you. Additionally, if you happen to not get into a recommendation, there will be no charge.

The second piece, Once an article is in a recommendation, pricing is based on directly attributable revenue from the recommendation. So, back to what I was saying earlier how, in Graph A, there was a 41% lift in revenue, but only 8% was directly attributable to the article – the percentage taken is only from that 8%. 

The third piece is a small monthly maintenance fee, which incentivizes Seller Rocket to maintain your account, get you into new articles, and ensure you're performing well.

Maximize Your Business Impact with Strategic Amazon Editorial Recommendations with beBOLD

Editorial Recommendations are a great way to boost your conversions and get ahead of your competition. If competitors act on Amazon Editorial Recommendations before you, you may begin losing sales to them on keywords you perform well on.

Though there are opportunities to target other keywords, staying ahead is better. So if you want to help add your products to Editorial Recommendations, beBOLD Digital can help you get started.

Our team is experienced in helping clients increase their visibility and drive more sales through Amazon's powerful search engine. Contact us today for a free consultation!

Here's what we offer:

1. Sponsored Brand Ad
2. Sponsored Product Ads
3. Organic Results
4. Sponsored Brand Video
5. Editorial Recommendation

Conclusion

Editorial Recommendations can be highly beneficial, but it’s important to approach them strategically. This feature highlights products across various categories, offering valuable exposure. Amazon Beauty, in particular, presents an excellent opportunity to showcase your products and gain a competitive edge. By leveraging Amazon's Editorial Recommendations, you can effectively boost both conversions and sales, helping your brand stand out and grow.

Amazon Beauty is an excellent platform for selling beauty products, and by following the Amazon Editorial Recommendations, you can get ahead of your competition. Thanks to the Amazon Editorial Recommendations, you can stay ahead of your competition and boost your sales.

Editorial Recommendations aren't an offensive strategy – they're a defensive one intended to keep you ranking high and push your conversions ahead.

Frequently Asked Questions:

What makes a product eligible for an Amazon Editorial Recommendation?

Products with high-quality standards, positive reviews, strong sales history, and optimized listings are eligible. Additionally, relevance to current trends or customer needs plays a crucial role in selection.

Can sellers influence or pay for Editorial Recommendations?

Sellers cannot directly pay for or influence Editorial Recommendations. These selections are based on Amazon's editorial team's criteria, such as product quality, customer reviews, and overall performance.

How do Editorial Recommendations affect Amazon's product rankings?

Being featured in Editorial Recommendations can boost a product's visibility and credibility, potentially leading to increased sales and daily orders. This surge in traffic can improve Amazon's search ranking, especially when it is linked to positive reviews and high demand.

Are there any costs associated with getting an Editorial Recommendation?

There are no direct costs for receiving an Editorial Recommendation. However, having well-optimized listings, high-quality products, and excellent customer feedback can improve your chances of being selected.