Walmart Beauty Listing Quality Optimization

Here is your introduction to Walmart beauty listing optimizations.  When you list your products on
Walmart Marketplace, you’re putting them into a giant storefront with thousands of listings visible to millions of customers at any one time.

Questions about optimization:

• Where do you start when you need to optimize your listings to attract customers and win more sales?
• How do you improve offer quality for the best Walmart.com shopping experience?
• What do Walmart site algorithms look at when ranking your products in search and browse results?

3 Key Factors of Walmart.com Product Optimization

Once you’ve got a product up and selling, it’s time to think about optimizing your performance for increased sales.   Walmart looks at 3 factors that determine the listing quality score of each listing as well as your catalog on a whole:

1. Content & Discoverability
2. Offer
3. Ratings & Reviews

These three factors make up the listing quality optimization triangle – a holistic view of ways to achieve
top-performance listings.

What makes a quality listing on Walmart.com? 

Here we’ll highlight a number of items to be aware of.

1.  Category

• Not Optimized: Product shelf is not defined due to incorrect item categorization.
• Optimized: The Category is specific and detailed, the product shelf is assigned correctly.

2.  Image Variety

• Not Optimized: Only one image is available.
• The recommended four images are provided, making the entire entry more
  visually appealing.

3.  Title

• Not Optimized: The Title is very generic and not very specific about this watch.
• The product title is clean and concise, formatted with specific keywords such as size, color and style.

4.  Ratings & Reviews

• Not Optimized: This item has no Ratings or Reviews.
• This item has many Ratings and Reviews based on previous customer experiences.

5.  Competitive Price

• Not Optimized: The price is not comparable to competitors’ pricing.
• The price reflects a much more competitive offer and the promo tag makes it stand out visually.

6.  Variants

• Not Optimized: Only one Variant is shown.
• Multiple Variants are shown, giving the customer more options to choose from.

7.  Shipping Options

• Seller has a restricted or singular shipping option.
• Seller offers an expedited delivery option for an appealing fast and free delivery promise.

8.  Rich Media

• This item does not offer any rich media options for customers to view.
• This item offers multiple rich media options, providing the customer with more information to make a purchase with.

9.  Product Description

• This item doesn’t have any product description at all.
• The information about this item is organized correctly with key features highlighted and a highly descriptive paragraph.