If you're an Amazon Vendor, then you know that success in the ecommerce world depends on being able to react quickly to changes in customer demand. With the help of retail analytics software, you can stay one step ahead of the competition. Retail analytics tools offer a wide range of features, from the ability to see what products are selling well to automated reports that can help you keep track of your sales and inventory levels.
Perhaps most importantly, though, these tools can help you spot trends and make changes to your business in real time. That means that if you notice that a particular product is selling particularly well in a certain region, you can adjust your pricing or inventory levels accordingly. In today's competitive marketplace, being able to react quickly to changes in customer demand can be the difference between success and failure.
Finding data in Amazon Vendor Central can be time-consuming and cumbersome, and if you sell in multiple countries - good luck!
Let me introduce you to: beBOLD Analytics for Amazon Vendors. You can access all your Global Vendor accounts in an All-in-One Executive Dashboard with the ability to see detailed reports for each of your accounts including Amazon Advertising Data.
Amazon Vendor Central Analytics: A Brief Overview
It will be easy to find all the relevant information from an Amazon vendor list. AWS, however, has no easy-to-use interface, which makes data management very complicated. AWS was developed for internal usage. Vendor Central may be frustratingly complex if there are no training sessions. That is why the Vendor Central website was designed as an online guide.
How to become an Amazon vendor?
Becoming an Amazon vendor is a strategic step for businesses looking to scale their operations and gain access to Amazon’s vast customer base. However, the process involves careful planning, understanding Amazon’s requirements, and weighing the benefits of the vendor model against other selling options. Below, we explore the journey to becoming an Amazon Vendor and how to make the most of this opportunity.
Navigating the complex invitation process
Amazon Vendor Central operates on an invitation-only basis, making it crucial to position your brand as a valuable partner for Amazon. Here's how you can increase your chances:
- Build a strong brand presence: Ensure your products have high visibility and demand on the Amazon marketplace or elsewhere.
- Leverage trade shows and networking: Attend relevant trade shows or events where Amazon representatives are present.
- Demonstrate operational excellence: Showcase your ability to meet high-volume demands with consistent quality and reliable logistics.
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Engage directly with Amazon: Contact Amazon’s Vendor Management team through emails or referrals to express your interest in becoming a vendor.
Amazon may contact you directly if they see potential in your products, making it essential to maintain an outstanding reputation in your industry.
Simplifying the Vendor Central registration
Once invited, the registration process involves setting up your account on Vendor Central. Here’s a simplified guide:
- Review the invitation: Understand the terms of the invitation and ensure you’re prepared to transition to the vendor model.
- Provide business Information: Submit your business details, including tax information, bank details, and contact information.
- Negotiate terms: Discuss pricing, payment terms, and other contract specifics with your Amazon Vendor Manager.
- Onboard your products: Upload product information, including SKUs, descriptions, and images, to ensure your listings are accurate and optimized.
- Understand the purchase order system: Familiarize yourself with Amazon’s purchase order process, as they’ll buy products from you wholesale.
Amazon vendor vs. Third-party seller: Which is right for your business?
Choosing between becoming an Amazon Vendor or a third-party seller depends on your business goals.
- Amazon vendor (1P Model):
- Pros: Amazon handles pricing, customer service, and shipping logistics, giving you access to a larger audience and potential sales volume.
- Cons: Less control over pricing and marketing strategies.
- Third-party seller (3P Model):
- Pros: You retain full control over pricing and inventory, allowing for greater flexibility.
- Cons: You’re responsible for shipping, customer service, and managing your listings.
Evaluate factors like your operational capacity, desired profit margins, and the level of control you want over your products to make an informed decision.
Key benefits of Amazon Vendor Central for your business growth
- Enhanced brand visibility: Products sold directly by Amazon are often perceived as more trustworthy, boosting conversions.
- Streamlined operations: Amazon handles logistics, customer service, and returns, freeing you to focus on production and strategy.
- Access to marketing tools: Vendors gain access to exclusive advertising options like A+ Content and Amazon Vine to enhance brand presence.
- Bulk Purchase Orders: Enjoy predictable revenue with large purchase orders directly from Amazon.
These advantages make Vendor Central a compelling option for established brands ready to scale.
Understanding the requirements and eligibility to become a vendor
To qualify as an Amazon Vendor, businesses must meet certain criteria:
- Proven sales track record: A history of strong sales performance either on Amazon or other platforms.
- Scalable operations: The ability to fulfill high-volume purchase orders and adhere to Amazon’s stringent quality standards.
- Unique and in-demand products: Items with high consumer demand or niche appeal.
- Commitment to compliance: Compliance with Amazon’s vendor policies, including product labeling and packaging requirements.
Decoding Vendor Central’s Terms and Conditions for Business Success
Amazon’s terms and conditions can be complex, but understanding them is key to a successful vendor partnership. Focus on:
- Pricing and margins: Be prepared for negotiations that may reduce your margins, as Amazon will sell your products at a competitive price.
- Chargebacks and penalties: Familiarize yourself with chargebacks for non-compliance in areas like shipping, labeling, and packaging.
- Marketing commitments: Some vendors may be required to invest in Amazon’s marketing programs, which can increase visibility but also costs.
Consult legal or business advisors to ensure you fully understand these terms and protect your interests.
The importance of Amazon Brand Registry for protecting your brand
Amazon Brand Registry is a vital tool for safeguarding your brand’s identity and reputation on the platform. It provides brand owners with greater control over their product listings and helps combat issues like counterfeit products, listing hijacking, and intellectual property infringement. By enrolling in the Brand Registry, you gain access to enhanced tools for monitoring and reporting trademark violations, ensuring that only authorized sellers represent your brand.
This program also boosts your brand's visibility and credibility through advanced features like A+ Content, which allows for enriched product descriptions, and access to Brand Analytics for valuable consumer insights. Furthermore, Brand Registry improves the accuracy of your listings by letting you override incorrect information uploaded by other sellers. Ultimately, it protects your brand's image
Access Amazon vendor data quickly and easily
If you are an Amazon Vendor, then you know that data points are the key to success. You need to be able to track your brand's performance on Amazon, as well as analyze your sales data and trends. Up until now, this has been a difficult process.
But not anymore! beBOLD vendor retail Analytics is here, and it is the most user-friendly analytics tool for Amazon vendors. With Vendor Retail Analytics, you can leverage the same insights used by your Amazon Vendor Manager.
What Amazon vendor data does beBOLD Analytics provide?
beBOLD Analytics provides all of the Amazon Vendor Central Data from your Amazon Vendor Central Reports, which includes Amazon Retail Analytics and Vendor Brand Analytics into an organized, easy-to-access reporting solution. See your Ordered Revenue Summary by any date range that you specify, which includes up to 4 years of historical data.
Five main sections of beBOLD Vendor Analytics:
- Vendor Overview
- Retail Analytics
- Purchase Orders
- Advertising & Marketing
- Automated Vendor Reports
[Video] beBOLD Amazon Vendor Analytics
1) Vendor Analytics Overview
beBOLD Analytics Vendor Overview provides you access to every key data point that you need to make the best-informed decisions for your brand. You can see Ordered Revenue, Shipped Revenue, Shipped revenue by product, Shipped units summary, Sellable inventory trend, Inventory Health Summary and much more.
For your Amazon business to be successful, you need to understand sales performance trends reports using retail sales data.
2) Retail Analytics
Want to see your Ordered Revenue, Shipped Revenue, Sourcing Share, Inventory Health, Customer Returns, and Average Ordered Price? Then beBOLD Analytics is for you!
Ordered Review
Ordered Product Sales in the selected time frame. This includes adjust for returns. All revenue reported excludes sales tax. See sales performance trends report based on real time sales data.
Shipped Revenue
Revenue based on units shipped in the selected timeframe. Excludes sales tax and adjustments made for returns. Option to toggle between Sourcing and Manufacturing view.
Sourcing Share
The value of the COGS foregone as a result of Amazon sourcing the units from ANOTHER Vendor instead of yourself. Sourcing share represents the share of shipped units sourced for your Vendor account.
Inventory Health
See your inventory health with Amazon with our all-in-one inventory health screen, which includes sellable inventory, unhealthy inventory, aged 90+ days, etc - all of the details you need to make data-driven inventory planning.
3) Purchase Orders
See ALL of your purchases orders in one screen with the ability to drill down into each of the POs.
4) Advertising and Marketing
Build the complete picture by linking your Vendor Advertising Account. Access the same set of reports and insights available to in your advertising account. Drill down into campaign types, products, ASINs, and Amazon search terms report.
5) Automated Vendor Reports
Automated vendor reports are a valuable sales diagnostic tool that can help you understand your sales performance and identify areas for improvement. With just a few clicks, you can configure highly customized reports that include commentary and sales data.
You can schedule reports for automatic delivery on a daily, weekly or monthly basis, making it easy to stay on top of your sales numbers. Reports are available in dynamic HTML or PDF format, so you can view them on any device. Whether you're looking for an overview of your sales performance or a detailed sales diagnostic, automated vendor reports are an invaluable resource.
beBOLD connects via API for Amazon vendors - No scraping
Nerd Stuff! beBOLD Analytics is within Amazon's terms of service, so we don't scrap data from Amazon Vendor Central. If your current software does, you could be in serious trouble.
Amazon Vendor Central offers merchants the ability to access three key categories for a comprehensive report on the product performance across multiple channels. This can be achieved in large part by the new Amazon SP APIs for Vendors.
New APIs are creating new possibilities to utilize data based on legacy vendor systems, which are incredibly complex platforms to manage. Amazon MWS transitions to SP-APIP are similar across vendors as well. With the new APIs, Amazon Vendor Central information is easier to access.
beBOLD vendor analytics summary
If you manage multiple Amazon Vendor accounts, it can be difficult to keep track of all your data. beBOLD Analytics makes it easy to see all your account information in one place with their All-in-One Executive Dashboard.
You'll have access to detailed reports for each account, including Amazon Advertising Data, Amazon Retail Analytics and vendor brand Analytics. Plus, you can view your Ordered Revenue Summary for any date range up to 4 years into the past.
The best part is that you can try beBOLD Analytics FREE for 14 days. So why wait? Get started today and streamline your vendor management process.
Free 14-Day-Trial of beBOLD Analytics
Frequently Asked Questions
What Amazon vendor data does beBOLD Analytics provide?
beBOLD Analytics provides Amazon vendors with detailed vendor insights through its reporting software, covering key metrics like Ordered Revenue, Shipped Revenue, Inventory Health, and Customer Returns.
What are Amazon vendor codes?
Amazon vendor codes are unique identifiers assigned to each vendor registered on Amazon Vendor Central. These codes facilitate smooth operational processes, such as identifying suppliers in Amazon’s systems, streamlining purchase orders, and managing transactions. Vendors may need to reference these codes when communicating with Amazon or troubleshooting order and logistics issues.
How much is the Amazon Vendor Central fee?
Amazon Vendor Central doesn’t have a fixed membership fee. Instead, vendors operate on a wholesale model, where Amazon negotiates product costs and buys inventory in bulk. Costs are influenced by factors like negotiated pricing, advertising fees, marketing program participation, and chargebacks for non-compliance. Vendors should also account for potential investments in optimizing product content and adhering to Amazon’s operational requirements.
What are the payment terms for Amazon vendors?
Amazon typically operates on net payment terms ranging from 30 to 90 days after the invoice date. Payment timelines are negotiated during onboarding and depend on factors like product category, vendor agreements, and order volume. Vendors should plan for extended payment cycles and ensure cash flow management to sustain operations.
Which Amazon vendor tool offers both managed services and software?
beBOLD Digital combines managed services with advanced software solutions. It offers a tool for real-time analytics and performance optimization along with a variety of managed services for sellers.
How do I join Amazon Vendor Central?
Joining Amazon Vendor Central is an invitation-only process, but you can increase your chances by following these steps:
- Enhance your brand: Build a strong product portfolio and demonstrate high demand through sales performance.
- Network strategically: Connect with Amazon representatives through trade shows or professional networks.
- Prove operational readiness: Show your capacity to handle large purchase orders and maintain consistent quality.
- Express interest: Reach out to Amazon’s Vendor Management team to pitch your brand’s potential value.
Once invited, complete the registration process on Vendor Central, negotiate terms, and onboard your product catalog to get started.
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