If you own an eCommerce business, you must have come across a label named “Amazon’s Choice.” It’s a badge given by the world’s most powerful online retailer, Amazon, to certain products that meet its criteria.
As a digital marketer or a business owner, you must have wondered what defines an “Amazon’s Choice” badge and how do products earn it?
If you optimize your product in terms of:
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Quality
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Pricing
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Customer Service
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Delivery Speed
you create more chances of obtaining the badge.
This blog post by beBOLD is dedicated to answering these questions and helping you understand what the label means concerning your business growth.
What is Amazon’s Choice Badge?
If you optimize your product in terms of quality, pricing, customer service, and delivery speed, you create more chances of obtaining the badge.
First and foremost, Amazon’s Choice is a designation that helps customers identify highly-rated and well-priced products that are available for immediate shipping. The label is only given by the Amazon algorithm based on consumer search inquiries, ratings, and sales history. If your product meets specific criteria, for instance, rating, pricing, and reviews, the algorithm will automatically assign the badge.
Secondly, the algorithm used to assign Amazon’s Choice is not publicly disclosed by Amazon. However, some factors that contribute to obtaining the badge are clear and include high ratings, good reviews, availability, competitive price, and reliable delivery speed.
Thirdly, Amazon’s Choice does not guarantee that a product is the best option on the market, nor does it indicate that Amazon only selects the highest quality products. Instead, it is a suggestion to consumers that this product might be the best match for their search query. Consequently, the existence of the badge increases traffic to your product and, depending on more factors like pricing and availability, potentially increases sales.
Fourthly, Amazon’s Choice is a powerful tool to improve your brand’s visibility, organic traffic, and sales. In addition, the badge appears in search and recommendation pages, which increases your product’s exposure to potential customers. Thus, you should aim to optimize every aspect of your product, from quality to customer service, to maximize the chances of earning the badge.
Fifthly and finally, guide yourself by consumer satisfaction when it comes to selecting and enhancing products for the Amazon’s Choice badge. Respond to customer feedback, both positive and negative, and draw insights from the data to optimize your products. Consumer satisfaction should always be the primary goal.
Amazon’s Choice vs. Bestseller: Key Differences
While both "Amazon's Choice" and "Best Seller" badges might seem similar, they signify different things.
The "Best Seller" badge, as the name suggests, is awarded to the product that has sold the most units in its category.
It is a clear indication of popularity among buyers and often shows up on products with a large number of high-quality reviews.
On the other hand, the "Amazon's Choice" badge isn't necessarily about the quantity sold. Instead, it's a recommendation made by Amazon's algorithm based on several factors, such as high ratings, competitive pricing, and immediate availability for shipping, among others.
The badge is query-dependent, meaning it appears relative to the search terms used by the consumer.
Essentially, while a "Best Seller" is determined by its sales volume, an "Amazon's Choice" product is determined by its overall performance and relevance to the customer's search.
Examples of Products with Amazon’s Choice Badge
Products with the Amazon’s Choice badge are generally highly rated, competitively priced, and available for fast shipping. These items, such as phone chargers, kitchen gadgets, and home essentials, are favored for their quality and reliability. They stand out in search results, providing customers with trusted options. Here are a few examples of products with the Amazon’s Choice badge:
The GoPro HERO13 Black Accessory Bundle includes the camera, 2 Enduro batteries, The Handler grip, curved adhesive mounts, a 64GB SanDisk MicroSD card, and a carrying case. This complete set is perfect for capturing high-quality 5.3K videos and photos with convenience and durability.
The image displays a selection of can openers categorized by price range and labeled with "Amazon's Choice" or "Best Seller" badges. These include manual and electric options, showcasing various brands with ratings, features, and Prime shipping availability.
The SanDisk 256GB Extreme microSDXC UHS-I Memory Card offers up to 190MB/s transfer speed and supports C10, U3, V30, A2 standards, making it ideal for 4K and 5K video recording. Priced at $25.48, it includes an adapter and is highly rated with over 100,000 reviews. Perfect for smartphones, action cameras, and drones.
The Dyson Supersonic Hair Dryer in Nickel/Copper is a premium device featuring 1380 watts of power and four precise heat settings for fast drying and styling. Recognized as an "Amazon's Choice," it combines innovative technology with sleek design, offering advanced airflow for efficient hair care.
How to Get Products Qualified for Amazon’s Choice Badge?
To qualify for the Amazon’s Choice badge, you need to make sure several important factors align with Amazon’s algorithm. These factors reward products that meet high standards of customer satisfaction, value, and reliability.
1. Quality Customer Reviews and Ratings
Customer reviews play a critical role in Amazon’s algorithm. Products that receive high ratings (4 stars or above) and a large number of positive reviews are more likely to earn the Amazon’s Choice badge. Positive feedback builds trust and acts as social proof for potential buyers. The quality of reviews matters just as much as their quantity—detailed and thoughtful reviews carry more weight for your product’s credibility.
Regularly receiving positive feedback shows Amazon that your product consistently meets customer expectations. To boost your chances, actively encourage satisfied customers to leave reviews through follow-up emails and after-purchase reminders.
2. Fast Shipping
Amazon prioritizes products that offer quick, reliable shipping, especially those eligible for Amazon Prime. Prime members expect fast, hassle-free delivery, so Amazon is more likely to award the badge to Prime-eligible products. Using Amazon FBA and managing your central account efficiently enhances delivery speed and performance.
Amazon also favors products that are available for next-day delivery or consistently arrive on time. To improve your chances, monitor your fulfillment metrics closely and avoid stockouts. Low availability can hurt your chances of qualifying for the badge.
3. Minimize Returns
Amazon favors products with a low return rate, as it signals that customers are happy with their purchase and that the product delivers as promised. High return rates often indicate product issues, misleading descriptions, or a mismatch with customer expectations. To minimize returns, make sure your product is accurately described, with clear photos and detailed specifications.
Address any potential quality control issues before shipping and offer an easy return process for customers who need it. Review customer feedback regularly to identify and resolve common reasons for returns. Reducing returns shows that your product consistently meets customer expectations and improves your chances of earning the Amazon’s Choice badge.
Optimize Your Products for Amazon’s Choice Badge: 8 Steps
Securing the Amazon’s Choice Badge might seem like a complicated process, but there are several proactive steps you can take to maximize your chances. By following these strategies, you'll improve your product's visibility, sales, and overall performance on Amazon:
STEP 1: Optimize Product Listing
A well-optimized product listing is crucial for Amazon’s success. Ensure your product title includes relevant keywords while remaining clear and concise. Write a compelling product description that highlights key benefits and features. Use high-quality images and fill out all product attributes to provide customers with detailed information. This approach helps improve visibility and conversion rates.
STEP 2: Make Your Business Eligible for Amazon Prime
Becoming Prime-eligible can significantly boost your sales by offering faster shipping and improved trust. To qualify, enroll in Fulfillment by Amazon (FBA) or Seller Fulfilled Prime (SFP). Prime-eligible products often receive higher rankings in search results, leading to increased visibility and customer satisfaction.
STEP 3: Target Relevant Keywords in Amazon PPC Advertising Campaigns
Running effective Amazon PPC campaigns involves targeting the right keywords to reach your ideal audience. Conduct thorough keyword research to identify high-traffic, product-relevant terms. Use a mix of broad, phrase, and exact match types to maximize exposure. Regularly optimize your campaigns by adjusting bids and pausing underperforming keywords for better ROI.
STEP 4: Get Maximum Product Reviews and Ratings
Positive reviews and ratings are essential for building trust and influencing purchase decisions. Encourage satisfied customers to leave feedback by following up with personalized messages and using Amazon's "Request a Review" button. Consistently providing high-quality products and service will naturally lead to better reviews, enhancing your product's credibility.
STEP 6: Choose Competitive Pricing
Setting the right price is key to staying competitive on Amazon. Research similar products in your category to gauge market pricing. Avoid pricing too high, which can deter customers, or too low, which can reduce perceived value. Implement dynamic pricing strategies to adjust rates based on demand and competitor behavior.
STEP 7: Streamline Your Shipping with Amazon FBA
Fulfillment by Amazon (FBA) simplifies order fulfillment by handling storage, packing, and shipping for you. It ensures fast delivery and makes your products Prime-eligible, increasing customer trust and sales potential. Using FBA also provides customer service support, allowing you to focus on growing your business.
STEP 8: Strategic Use of Amazon Advertising Tools
Leverage Amazon’s suite of advertising tools, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. Use Sponsored Products for direct sales, while Sponsored Brands can help increase brand visibility. Combine these strategies with regular performance analysis to refine targeting and maximize your return on ad spend (ROAS).
Understanding Amazon’s Search Algorithm and Its Impact on Amazon’s Choice
Amazon’s search algorithm, known as A9, plays a crucial role in determining how products rank on the platform. It evaluates various factors such as relevance, sales history, customer reviews, pricing, and availability to show customers the most relevant products. The algorithm aims to provide a smooth shopping experience by featuring products that shoppers are most likely to buy.
The Amazon’s Choice badge is given to products that meet specific criteria, including high ratings, positive customer feedback, and competitive pricing. The algorithm considers these elements when selecting products for this designation. Products with the Amazon’s Choice label often receive increased visibility and higher conversion rates, as customers tend to trust them more due to their positive reviews and recognition by Amazon.
By understanding how Amazon’s search algorithm works, sellers can optimize their product listings, improve sales performance, and increase their chances of earning the Amazon’s Choice badge, leading to more visibility and higher sales potential.
How beBOLD Can Help Grow Your Brand on Amazon?
At beBOLD, we harness our in-depth knowledge and understanding of Amazon's marketplace to help your brand thrive.
Our team of seasoned professionals works tirelessly to ensure your products are optimized in terms of quality, pricing, customer service, and delivery speed, enhancing their chances of obtaining the coveted Amazon's Choice badge.
We provide comprehensive services, including product listing optimization, strategic pricing, inventory management, and customer response systems. Our team examines your product reviews and ratings meticulously, identifying opportunities to improve and actions to maintain high standards.
Moreover, we strategically enhance your brand's visibility by improving product ranking through Search Engine Optimization (SEO) on Amazon, which can lead to an increase in organic traffic.
Our aim is to position your products in a way that they not only meet the Amazon's Choice criteria but also exceed customer expectations. By partnering with beBOLD, you're investing in a brighter future for your eCommerce business on Amazon.
Conclusion
Amazon’s Choice is more than just a badge—it’s a powerful marketing tool that can significantly boost your sales performance, increase visibility, and build customer trust. To earn the badge, focus on the key factors that influence Amazon’s algorithm, including keyword searches, pricing, customer service, and delivery speed. The best way to stand out is by aligning your product with search intent and meeting customer expectations.
This includes offering high-quality products, competitive pricing, and excellent service—all while optimizing for keyword searches. By understanding these key factors and how they impact your chances of earning the Amazon’s Choice badge, you can maximize its benefits and drive long-term growth for your brand.
Frequently Asked Questions
What does the Amazon's Choice badge mean?
The "Amazon's Choice" badge is a recommendation by Amazon for a product that has high ratings, competitively priced, and is readily available for shipping. It's awarded by Amazon's algorithm based on search queries, ratings, and sales history.
How is Amazon’s Choice selected?
Amazon determines which products get the "Amazon's Choice" badge based on an algorithm that considers several factors such as high ratings, competitive pricing, immediate availability for shipping, and the product's relevance to consumer search queries.
What are the benefits of having the Amazon's Choice badge?
Having the Amazon's Choice badge provides several advantages for sellers. It helps to boost visibility as the badge is prominently displayed in search results and recommendation pages. Increased visibility often leads to higher click-through rates and potentially more sales.
How can I increase my chances of getting the Amazon's Choice badge?
To increase your chances of getting the Amazon's Choice badge, focus on improving your product's quality, offering competitive price, providing exceptional customer service, ensuring swift delivery, and encouraging customers to leave positive reviews and high ratings.
Is Amazon’s Choice paid?
No, the Amazon’s Choice badge is not a paid feature. It’s earned through algorithmic selection based on performance and customer satisfaction.
Can an Amazon product have multiple Amazon’s Choice badges?
Yes, a product can earn the Amazon’s Choice badge for multiple search terms or categories, depending on its performance in each relevant area.
Want to earn the Amazon Choice Badge for your products? Let’s make it happen with beBOLD Digital! Contact us today for expert guidance on optimizing your listings. Boost your visibility, credibility, and sales with the Amazon Choice Badge. Lets get started!
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