Amazon has a new beta program for Brand Store quality report.
Your Store quality report (beta) is a new way to understand how well your Brand Store's design and set-up performs when compared to your peer group on Amazon.
A high rating means that you've taken actions that Amazon believes increase the duration of time that shoppers spend on your Store (dwell time). We use your Store rating to recommend specific actions that may help improve your Store performance and dwell time.
Beauty Brands Dwell time is ranging from: 50 to 65 seconds
Amazon is providing:
- Recommended actions
- Actions you've taken
Home Page suggestions:
- Add a video to help tell your brand story OR Add a background video to reinforce your brand message or showcase a product (These silent videos loop automatically).
- Use a text tile to create a header, banner, or tell your brand's story without uploading or creating a new creative asset.
- Add a best-selling or recommended products tile to your homepage to help shoppers find your top products.
- Add an image tile and link it to a Store page to help shoppers discover more products.
- Add a product tile to highlight your products to shoppers.
- Add a product grid to your homepage to showcase your products.
Sub-Pages suggestions:
Add at least 3 subpages to your Store to improve shopper engagement with your brand and products.
- Add a best selling products or recommended products tile to a subpage.
- Add an image tile and link it to a Store page to help shoppers discover more products.
- Add a product grid to a subpage to showcase your products.
In conclusion, Amazon's new beta program for Brand Store quality report offers a valuable tool for businesses to analyze and improve their store performance on the platform. By providing a Store rating and recommending specific actions, Amazon helps brands increase the duration of time that shoppers spend on their store, ultimately leading to higher engagement and potential sales.
The suggested actions, such as adding videos, text tiles, and product showcases, are designed to enhance the shopper experience and make it easier for them to discover and engage with a brand's products. If you're a brand looking to optimize your presence on Amazon, this beta program is definitely worth exploring to boost your store's performance and drive more sales.
Comments